1.0 Raine Beauty
UI/UX Design
Brand Strategy
Fashion & Beauty
AI
Client
Raine Beauty
Project Title
Integrating Virtual Try-On for a Personalized Shopping Experience
Sector
Fashion & Beauty
Designer
Adi Wiratama Banjarnahor
Dicipline
UI/UX Design (Mobile App & Dekstop)
Brand Strategy
Fashion & Beauty
Artificial Intelligence
“Amidst the rapid growth of Indonesia’s beauty industry, Raine Beauty’s sales performance has stagnated compared to local competitors. Current data suggests that the existing digital platform (e-commerce) is failing to effectively convert audience interest into completed transactions. There is a clear friction point between "browsing" and "buying" that needs to be addressed through a strategic UI/UX overhaul.”
Mobile App Prototype
Market Research
Indonesia’s beauty industry holds significant potential, largely driven by its demographic profile, 52% of the 270 million population are under the age of 35, making them the primary drivers of the market. In the digital space, the country boasts 189.6 million e-commerce users, with beauty products accounting for 54.4% of transactions. A comparative analysis of local 'celebrity-led' brands reveals that Raine Beauty is currently the only one without an official website. Furthermore, like its local competitors, Raine Beauty lacks a digital 'try-on' feature, a tool already standard among global international brands. The analysis also noted a lack of loyalty programs across several similar local brands.
Psychological Issues
From a consumer psychology perspective, customers often experience 'purchase anxiety' when buying cosmetics. Physical testers in stores are frequently perceived as unhygienic, causing hesitation among potential buyers. Conversely, in online shopping, customers struggle with 'shade uncertainty' because they cannot test the product on their skin. This reality creates purchase friction, a phenomenon where a customer’s intent to buy results in an abandoned cart rather than a completed payment. Alternatively, it leads to high return rates due to mismatched colors, which ultimately causes financial losses for both brand owners and stakeholders.
Innovation
Based on this market research and these psychological insights, I propose a set of strategic initiatives to enhance Raine Beauty’s credibility among customers and stakeholders. These include launching an official website, a mobile application integrated with a Virtual Try-On feature, and a comprehensive loyalty program. Collectively, these innovations will establish a Unique Value Proposition (UVP) for Raine Beauty within the Indonesian beauty industry.
Pitch Deck
Featured Projects
1.0 Raine Beauty
UI/UX Design
Brand Strategy
Fashion & Beauty
AI
Client
Raine Beauty
Project Title
Integrating Virtual Try-On for a Personalized Shopping Experience
Sector
Fashion & Beauty
Designer
Adi Wiratama Banjarnahor
Dicipline
UI/UX Design (Mobile App & Dekstop)
Brand Strategy
Fashion & Beauty
Artificial Intelligence
“Amidst the rapid growth of Indonesia’s beauty industry, Raine Beauty’s sales performance has stagnated compared to local competitors. Current data suggests that the existing digital platform (e-commerce) is failing to effectively convert audience interest into completed transactions. There is a clear friction point between "browsing" and "buying" that needs to be addressed through a strategic UI/UX overhaul.”
Mobile App Prototype
Market Research
Indonesia’s beauty industry holds significant potential, largely driven by its demographic profile, 52% of the 270 million population are under the age of 35, making them the primary drivers of the market. In the digital space, the country boasts 189.6 million e-commerce users, with beauty products accounting for 54.4% of transactions. A comparative analysis of local 'celebrity-led' brands reveals that Raine Beauty is currently the only one without an official website. Furthermore, like its local competitors, Raine Beauty lacks a digital 'try-on' feature, a tool already standard among global international brands. The analysis also noted a lack of loyalty programs across several similar local brands.
Psychological Issues
From a consumer psychology perspective, customers often experience 'purchase anxiety' when buying cosmetics. Physical testers in stores are frequently perceived as unhygienic, causing hesitation among potential buyers. Conversely, in online shopping, customers struggle with 'shade uncertainty' because they cannot test the product on their skin. This reality creates purchase friction, a phenomenon where a customer’s intent to buy results in an abandoned cart rather than a completed payment. Alternatively, it leads to high return rates due to mismatched colors, which ultimately causes financial losses for both brand owners and stakeholders.
Innovation
Based on this market research and these psychological insights, I propose a set of strategic initiatives to enhance Raine Beauty’s credibility among customers and stakeholders. These include launching an official website, a mobile application integrated with a Virtual Try-On feature, and a comprehensive loyalty program. Collectively, these innovations will establish a Unique Value Proposition (UVP) for Raine Beauty within the Indonesian beauty industry.
Pitch Deck
Featured Projects
1.0 Raine Beauty
UI/UX Design
Brand Strategy
Fashion & Beauty
AI
Client
Raine Beauty
Project Title
Integrating Virtual Try-On for a Personalized Shopping Experience
Sector
Fashion & Beauty
Designer
Adi Wiratama Banjarnahor
Dicipline
UI/UX Design (Mobile App & Dekstop)
Brand Strategy
Fashion & Beauty
Artificial Intelligence
“Amidst the rapid growth of Indonesia’s beauty industry, Raine Beauty’s sales performance has stagnated compared to local competitors. Current data suggests that the existing digital platform (e-commerce) is failing to effectively convert audience interest into completed transactions. There is a clear friction point between "browsing" and "buying" that needs to be addressed through a strategic UI/UX overhaul.”
Mobile App Prototype
Market Research
Indonesia’s beauty industry holds significant potential, largely driven by its demographic profile, 52% of the 270 million population are under the age of 35, making them the primary drivers of the market. In the digital space, the country boasts 189.6 million e-commerce users, with beauty products accounting for 54.4% of transactions. A comparative analysis of local 'celebrity-led' brands reveals that Raine Beauty is currently the only one without an official website. Furthermore, like its local competitors, Raine Beauty lacks a digital 'try-on' feature, a tool already standard among global international brands. The analysis also noted a lack of loyalty programs across several similar local brands.
Psychological Issues
From a consumer psychology perspective, customers often experience 'purchase anxiety' when buying cosmetics. Physical testers in stores are frequently perceived as unhygienic, causing hesitation among potential buyers. Conversely, in online shopping, customers struggle with 'shade uncertainty' because they cannot test the product on their skin. This reality creates purchase friction, a phenomenon where a customer’s intent to buy results in an abandoned cart rather than a completed payment. Alternatively, it leads to high return rates due to mismatched colors, which ultimately causes financial losses for both brand owners and stakeholders.
Innovation
Based on this market research and these psychological insights, I propose a set of strategic initiatives to enhance Raine Beauty’s credibility among customers and stakeholders. These include launching an official website, a mobile application integrated with a Virtual Try-On feature, and a comprehensive loyalty program. Collectively, these innovations will establish a Unique Value Proposition (UVP) for Raine Beauty within the Indonesian beauty industry.
Pitch Deck
Featured Projects