Market Research

While PETVET shares a target market and scale with three primary competitors, it distinguishes itself through a unique industrial interior concept, a rarity in the veterinary sector. However, this distinct physical identity is undermined by digital inconsistency, their branding fluctuates between an orange palette on Instagram and a yellow theme on their website. This visual contrast creates a fragmented brand presence despite their high-quality service positioning.

Visual Analysis

Visual analysis reveals that premium pet clinics in Jakarta consistently utilize a blue and white color palette to evoke feelings of trust, professionalism, and clinical cleanliness among clients. In contrast, PETVET currently uses orange and black, creating an industrial impression that appears less clean and less trustworthy compared to its competitors. This perception is evident not only in their online presence but also in the physical appearance of their clinics.

Innovation

Analysis reveals that while PETVET possesses premium assets, it lacks the branding consistency of its competitors. This project bridges that gap by establishing a comprehensive Brand Identity System designed to transform fragmented touchpoints into a professional, recognizable market presence. This project provides standardized guidelines across Identity (Logo, Typography, Color), Digital (UI/UX), and Physical (Collateral) to ensure a seamless, high-impact brand experience.

Market Research

While PETVET shares a target market and scale with three primary competitors, it distinguishes itself through a unique industrial interior concept, a rarity in the veterinary sector. However, this distinct physical identity is undermined by digital inconsistency, their branding fluctuates between an orange palette on Instagram and a yellow theme on their website. This visual contrast creates a fragmented brand presence despite their high-quality service positioning.

Visual Analysis

Visual analysis reveals that premium pet clinics in Jakarta consistently utilize a blue and white color palette to evoke feelings of trust, professionalism, and clinical cleanliness among clients. In contrast, PETVET currently uses orange and black, creating an industrial impression that appears less clean and less trustworthy compared to its competitors. This perception is evident not only in their online presence but also in the physical appearance of their clinics.

Innovation

Analysis reveals that while PETVET possesses premium assets, it lacks the branding consistency of its competitors. This project bridges that gap by establishing a comprehensive Brand Identity System designed to transform fragmented touchpoints into a professional, recognizable market presence. This project provides standardized guidelines across Identity (Logo, Typography, Color), Digital (UI/UX), and Physical (Collateral) to ensure a seamless, high-impact brand experience.

Market Research

While PETVET shares a target market and scale with three primary competitors, it distinguishes itself through a unique industrial interior concept, a rarity in the veterinary sector. However, this distinct physical identity is undermined by digital inconsistency, their branding fluctuates between an orange palette on Instagram and a yellow theme on their website. This visual contrast creates a fragmented brand presence despite their high-quality service positioning.

Visual Analysis

Visual analysis reveals that premium pet clinics in Jakarta consistently utilize a blue and white color palette to evoke feelings of trust, professionalism, and clinical cleanliness among clients. In contrast, PETVET currently uses orange and black, creating an industrial impression that appears less clean and less trustworthy compared to its competitors. This perception is evident not only in their online presence but also in the physical appearance of their clinics.

Innovation

Analysis reveals that while PETVET possesses premium assets, it lacks the branding consistency of its competitors. This project bridges that gap by establishing a comprehensive Brand Identity System designed to transform fragmented touchpoints into a professional, recognizable market presence. This project provides standardized guidelines across Identity (Logo, Typography, Color), Digital (UI/UX), and Physical (Collateral) to ensure a seamless, high-impact brand experience.